Meet the Founder
Built by a Pharma Insider.
Designed for Your Kitchen.
Anil Tripathi
Founder & CEO
Fellow in Clinical Nutrition, Apollo Medversity
With 38 years of cross-sector experience across
pharmaceuticals, nutraceuticals, and healthcare,
Anil Tripathi founded
Rich Inserts with one mission:
put the plate back before the pill.
He also co-founded
VDIABETIC.COM, one of India's earliest
integrated diabetes platforms, before dedicating his work
entirely to kitchen-first clinical nutrition.
Today, every recommendation from our clinical team is grounded
in evidence-based nutrition,
metabolic science, and the
Insulin Master Key philosophy—
never fitness fads or crash diets.